This training course will enable you to create your own digital marketing strategy. Data analysis tools will allow you to identify your customer base, you will be able to implement the fundamentals of search engine optimisation (SEO), set up advertising campaigns on Google and Facebook Ads, understand how to put in place a conversion funnel and use growth hacking techniques, etc. The training course is given in partnership with the company Unixel.
TRAINING LOCATION
The training course is entirely done remotely, through Webex, a video conference tool.
FINANCING
Contact us to get a cost estimate.
Goals
At the end of the training course, the attendees will be able to:
• Understand search engine optimisation (SEO)
• Analyse their digital market
• Determine a target customer base
• Understand how to reach that target
• Establish a conversion funnel
• Use the right marketing communication channels
• Be able to use data analysis tools
• Improve your prospect database
• Use Big Data tools to analyse your market
• Use social influence marketing
• Create automatic mailing campaigns
Understand the different communication channels:
• Facebook Ads
• Google and Youtube Ads
• LinkedIn
• Instagram etc.
• Understand conversion funnels and their composition
• Be in compliance with the GDPR
• Have five strategies suitable for a conversion funnel
• Be acquainted with dozens of tools that will boost your productivity
• Conceive a growth hacking strategy (AARRR)
Specific conditions and prerequisites
Have basic knowledge of the office pack (Microsoft Office, browsers, Windows and Android operating systems).
Be capable of using softwares, platforms and basic tools in English.
Program
Master digital spaces
Traffic acquisition
• Outbound Marketing
• Inbound Marketing
• Search Engine Optimisation (SEO)
• Search Engine Advertising (SEA)
• Social Media Optimisation (SMO)
• Facebook Ads and Instagram Ads: Social Media Advertising (SMA)
• Social influence marketing
• GDPR and how it applies to companies
• Marketing & mailing automation
Search engine optimisation (SEO)
Obtain customers for free with search engine optimisation
• Google’s algorithms
• Big Data’s semantic analytical tools
• How to come up with relevant content
• Spy on the competition
• Optimise your website for On-site and Off-site SEO
• Gain in reputation
• Create an efficient SEO strategy
Search engine advertising (SEA) Optimise your spending and get immediate results
• How it works
• Create relevant targeting
• Optimise and reduce your spending
• Retargeting
• Advanced strategies
Growth Hacking
Conceive growth through growth hacking
• The difference between traditional web marketing and Growth Hacking
• The scientific methodology and its application to web marketing
• The AARRR framework (acquisition, activation, retention, referral, revenue)
• CAC (Customer Acquisition Cost) vs LTV (Life Time Value)
• Semantic analytical tools (understand and use trends)
• Behavioural analytical tools (Analytics, Heatmap, Mouse tracking, eyes tracking)
• Establish and optimise your conversion funnel
• The advantages of a Chatbot and how to use them
• How to create your Chatbot for free
• Understand viral tools
• Black Hat Marketing: what are the risks?
GDPR
Understand personal data legislation that applies to you
• What is the GDPR?
• GDPR fundamentals
• Website case study
• Mobile apps case study
• Marketing campaign case study
Social media
Understand and optimise social media marketing
• Understand algorithms
• Automate posting
• Quickly create content
• Facebook Pixel
• Retargeting
• Optimisation and campaigns’ cost reduction strategy
Mailing
Understand and implement an email automation strategy
Intended audience
· Jurists,
· Associates,
· Human resources and marketing managers.
